OKLAHOMA CITY – USA Softball has announced a new partnership with Solaro Shades today, an Oklahoma-based performance eyewear brand, naming the company an Official Partner of USA Softball.
The partnership will officially being Dec. 1, 2026, and will connect Solaro Shades with USA Softball athletes, coaches, officials and fans through a variety of grassroots initiatives, events, and retail activations.
“We are excited to welcome Solaro Shades to the USA Softball family as an Official Partner,” USA Softball Chief Executive Officer, Craig Cress, said. “Our athletes compete in demanding environments where vision, comfort and performance matter, making this partnership a natural fit. Solaro Shades shares our commitment to providing athletes with the tools they need to perform at their best, and we look forward to representing their brand alongside the USA Softball community.”
Through the partnership, Solaro Shades will provide eyewear to support USA Softball programming throughout the year, including the USA Softball High Performance Program National Selection Event. Additional product will also be utilized for retail opportunities and other programming across the organization.
“When it comes to gear, softball is an underserved market, especially in eyewear,” Jesse Haynes, Co-Founder of Solaro Shades, said. “For years, female athletes have often been asked to wear sports sunglasses that were designed primarily for male baseball players. We believe softball athletes deserve products created with their fit, style and performance needs in mind. Partnering with USA Softball is an incredible opportunity to support the athletes who are growing the sport we love.”
Solaro Shades will have a presence at select USA Softball events hosted at Devon Park in Oklahoma City, including promotional branding and digital signage with products also being available through the USA Softball Team Store.
The partnership will additionally place an emphasis on education surrounding performance eye protection with USA Softball and Solaro Shades collaborating on digital content that will provide the softball community with information and resources related to eyewear and eye protection.
For more information on USA Softball and its official partners, visit USASoftball.com.
About USA Softball and Devon Park
USA Softball is the national governing body of softball in the United States, including regulating competition to ensure fairness and equal opportunity to millions of players. The organization has grown from a few hundred teams in the early days to over 120,000 teams today, representing a membership of more than one million people.
Devon Park, formerly known as the USA Softball Hall of Fame Complex, is home to the Softball Capital of the World®. Located in the Adventure District since 1987, the four-field park hosts prominent events such as the Big 12 Softball Championship, NCAA Women’s College World Series, OSSAA Softball State Championships and the Olympic training site for USA Softball’s Women’s National Team.
About Solaro Shades
Founded in 2023 and headquartered in Tulsa, Oklahoma, Solaro Shades is a rapidly growing performance eyewear company specializing in premium sports sunglasses for baseball, softball and outdoor athletes. Solaro combines athlete-driven design, distinctive styles and performance features—including adjustable nosepieces, interchangeable lenses and full UVA/UVB protection—at an accessible price. Solaro products are worn by professional, collegiate and youth athletes across the country and are backed by the company’s Lifetime Warranty. Learn more at solaroshades.com.