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HomeResourcesUSA Softball Brand Guidelines

USA Softball Brand Guidelines

The USA Softball logo is one of our greatest marketing assets as it represents our organization to the softball community, sports industry, sponsors and the general public. Our brand also makes the connection between the National Organization and our State/Metro Associations while promoting our link to the USA Softball National Teams.

USA Softball Brand Guidelines

In order to maintain its integrity and the equity that has been established with the official USA Softball marks, the USA Softball Official Style Guide effectively differentiate, protect and strengthen the USA Softball brand. The guide outlines the appropriate uses of the USA Softball logo as well as official marks, colors and typefaces.

REQUEST TO USE THE USA SOFTBALL LOGO

To utilize the logo, please contact the Communications & Marketing Department at USA Softball at comms@usasoftball.com. USA Softball and/or the respective Local Association must approve each use of the logo.

USA Softball Member Badge

As a member of USA Softball, members are permitted use of the official USA Softball Member Badge, which proudly identifies them as a member of the National Governing Body of Softball.

To obtain a print-ready version of the member logo, contact your State/Metro Association Commissioner, JO Commissioner or Umpire-in-Chief.

USA Softball National Championship Logo Style Guide

The USA Softball National Championship logo was instituted beginning in the 2019 Championship season to ensure that all USA Softball National Championships are positioned across all communication platforms in a powerful and consistent manner.  

The USA Softball National Championship Style Guide is intended to provide trademark reference information, and serves as a manual to ensure that USA Softball National Championships are positioned across all communications platforms.

Only USA Softball, National Championship hosts, are permitted to use the USA Softball National Championship logo to promote their respective National Championships.  If you are a National Championship host, please contact Membership for further information.

USA Softball Association Brand GuidElines

The USA Softball Association Brand Guidelines provide guidance for the correct use of USA Softball logos and marks by associations. Adhering to these standards ensures brand consistency and protects the integrity of the USA Softball identity.

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