Gilbert joined Dudley Sports Company in 1953 as sales manager and in 1962 became vice president and chief executive officer. In 1970, he became president of Dudley. He was a strong supporter of numerous ASA programs and events. He originated hospitality rooms at the ASA annual meeting that eventually attracted other manufacturers and exhibitors, which led to commercial exhibits. Through his pioneering of the cork-center softball, the standard of ball manufacturing improved, helping the development and growth of the sport. Both directly and indirectly, Gilbert provided much needed financial support for many ASA activities at all levels through strong sponsor support. He also was responsible for helping ASA in securing revenue through a licensing program that was eventually joined by other manufacturers.